Marcelo Burlon is not only the editor-in-chief of RODEO MAGAZINE, but also a brand consultant for Givenchy, DJ, stylist, and founder of the Milan Club. Unlike ordinary fashion editors, Marcelo Burlon has been very successful in social PR. Because he started his career as a publicist for Riccardo Tisci. Given his close friendship with Riccardo Tisci, his dress style is basically an extension of the Givenchy runway, full of gothic punk rivet elements. Alexander McQueen and Maison Martin Margiela are also his styles.
Thanks to the support of his close friend, former Givenchy creative director Riccardo Tisci, and the popularity of prints, Marcelo Burlon quickly gained popularity in the fashion industry. Many icons have worn his designs, and his popularity has rivaled that of OFF-White.
The prominent print brought Marcelo Burlon a lot of attention and recognition, and also allowed him to participate in many exciting collaborations, which were very popular at the time. These collaborations included G-SHOCK x Marcelo Burlon, Moët & Chandon x Marcelo Burlon, and Lamborghini x Marcelo Burlon.
However, success also brought challenges. Marcelo Burlon did not actively explore new design ideas after achieving a high level of popularity. The benefits generated by prints was so high that MB believed that simply changing the colors and animals of the prints, from prehistoric to raptors , and from wild animals to pythons, would be enough to maintain popularity. However, this approach easily caused fans to become bored with the designs. Additionally, the emergence of Eastern European trends further weakened Marcelo Burlon’s position.
In the current era of minimalist and sporty trends, Marcelo Burlon finally decided to make changes and embrace the trend of sporty styles. The collaborative collection abandoned its previous exaggeration and instead embraced a more minimalist design approach. Marcelo Burlon County of Milan x Reebok was released , but the response was not as positive as expected, and it was no longer on par with OFF-White. We hope that this once-popular high-street trend representative can once again return to its former glory.
In conclusion, Marcelo Burlon is a talented designer and fashion icon who has made significant contributions to the fashion industry. His designs are unique, stylish, and full of personality. Whether in clothing design or public image, Marcelo Burlon has left a deep impression on people.
